Week 8 In-Class Activity - Marketing Communications

Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!

Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means;  B) Discuss how it is different than advertising; and  C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.

AD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad

See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10

SHORT ANSWER Think of a product designed for a student. Which promotional techniques are most likely to motivate students to buy the product? For example, which would be most powerful among advertising channels such as personal selling, social media, publicity, sales promotion, word of mouth, direct mail, etc. In your reply, please explain how the student is the target customer and why they would be motivated to purchase based upon seeing ads in the channel(s) you suggest.

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?

You are a Sales representative for your company.Write a Letter in block format to ABC of XYZ enterprises introducing one of your new products.Include the important details of your mentioned product.

A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?

create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.

8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.

3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.

Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this?   a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional theme

Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items. What will be your ‘marketing communication objectives’? What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?

What are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions: a local restaurant, and a hair salon

Please indicate "True" or "False" for each statement. The Promotional Mix can be used to: 1. Inform prospective buyers about the benefits of the product or brand 2. Persuade prospective buyers to try it 4 3. Provide additional levels of Customer Service to current or past Customers 4. Remind past Customers about the benefits they enjoyed by using the product, either to increase Cognitive Dissonance or to reactivate them.

Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad  b. Positioning of an ad c. Do you find the ad effective? Why or why not

You are a sales representative for your company. Write a letter in block format to XYZ of ABC enterprises, introducing one of your new products. Include the important details of your mentioned product

For this assignment, please do the following:  Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria   For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…

Need the correct answer to this practice question I found online please Iggy's Ice Cream uses their slogan on the bottom right corner of each advertisement. How do future designs know where this is to be placed? It is identified in the media strategy section of the advertising plan. It is identified in the positioning statement section of the advertising plan. It is identified in the copy strategy section of the advertising plan. It is identified in the objective strategy section of the advertising plan.

Explain how advertising objectives would vary or remain the same for a frequently purchased product from a new brand vs an established brand in the market. Explain the message strategy of the advertisements for the above two scenarios. Choose one of the most appropriate short-term media budget allocation strategy for the ads of frequently purchased products and explain the rationale for the same

1 - Product advertising is often used to stimulate demand directly. TrueFalse

a consumer product . Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools explained it

Marketing Mix consists of the 4 P's. One of those P's is Promotion List the two main promotion mix strategies and the marketing activities used for each strategy