Marketing Strategy New Product Quiz

Which of the following statements about the industry in which Bally’s Total Fitness participates is true? Group of answer choices All of the options Bally’s is in an industry with very few substitute products None of the options Bally’s is in an industry with very few rivals

A product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Group of answer choices A product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Defective units Scrap materials Waste materials

A company will often find it hard to measure the value customers attach to its product. Such value is subjective; it varies for different customers and different situations. True False

Choose the best ANSWER 1-  What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2- What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4- Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall decrease in brand loyalty    Increasing…

a. A cell phone Company XYZ conducted an online survey that showed that 75 percent of customers put their number-one requirement for a new phone to be increased battery life. Only 22 percent of customers listed color choices as a large concern. Company XYZ currently offers 6 different color choices for its product and has a below-average battery life compared to competition. What should Company XYZ do with these survey results? b. Company ABC recently conducted a survey that showed that 30 percent of customers will only shop there once and never use the company’s products again. What are some general ideas that can help increase customer loyalty? c. Company #alltheshoes would like to find out what, if anything, customers know about its new running shoe, FancyShoe. Design two survey questions to find out the following: 1) Are customers aware of the product? 2) What brand image do customers have of theproduct?

A company's strategic intent for its brand positioning is in large part responsible for customers' response to the brand. Question options: True False

Apps are software applications that run entirely within existing online platforms. O True O False

As the owner of a fast food restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. Use Excel to answer this question  Requirements:  Must include at least one of each item and no more than six of each item   Must use whole items (no half or partial servings)  Final burger must contain no more than: 3,000 mg of sodium  150 g of fat  3,000 calories  Must keep the servings of ketchup and lettuce the same  Must keep the servings of pickles and tomatoes the same Must use exactly two buns a. What is the most expensive burger you can make that meets these requirements?  b. What are the allocations of each ingredients.  write a mathematical model that helps the manager design the most expensive burger  build an excel silver model for the mathematical model you built (please…

As the owner of a fast food restaurant with declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded with everything as long as it meets certain health requirements. Money is no object to them. Use Excel to answer this question  Requirements:  Must include at least one of each item and no more than six of each item   Must use whole items (no half or partial servings)  Final burger must contain no more than: 3,000 mg of sodium  50 g of fat  3,000 calories  Must keep the servings of ketchup and lettuce the same  Must keep the servings of pickles and tomatoes the same Must use exactly two buns a. What is the most expensive burger you can make that meets these requirements?  b. What are the allocations of each ingredients.

If the flavor of your favorite soft drink varies to an unacceptable degree from can to can, this represents a problem with the product's ________.   Question options:   conformance quality   minimal quality   expected quality   guaranteed quality   performance quality

THE CORRECT ANSWER IS OPTION A . EXPERT SOLUTION IS MISLEADING

Which of the following is not a factor that determines how much you are able to charge for your product or service?   Group of answer choices Your cost to provide the product or service Value or price your product or service creates for the customer Price that competitors charge for alternative products or services Season of the year or natural disaster

4. Happy Toy Company's R&D The Happy Toy Company's R&D department is always looking for great ideas for new toys. On average, the R&D department generates about 10 new toy ideas a week. To go from idea to approved product, the idea must go through 5 stages: Pr(Fail) = 40% Pr(Fail) = 50% Pr(Fail) = 65% Pr(Fail) = 80% Initial Safety testing Focus Final decision Mockup screening group In initial screening a staff member spends 2 hours considering the idea. In mock-up, the idea is sent to one of many suppliers to produce a physical mock-up of the toy. There is essentially unlimited capacity at this stage, but it takes 4 days to get the mockup built even though multiple mockups can be built simultaneously. In safety testing each idea requires 2 days from a staff member to have the idea checked for safety. In focus groups each idea requires 3 hours from a staff member to have the idea test marketed. Finally, the management team meets for 4 hours per idea to decide if the toy should be added…

Place or distribution channel in the marketing mix  focuses on innovating the best features of the product to attract more customers. This statement is actually: Group of answer choices a. false b. true

9. Which of the following answer choices demonstrates an example of sustainability in business? - A company is very profitable and will sustain its earnings for many years A company makes decisions that will allow it to last for many years A company focuses first on helping society and ends up making a profit A company makes a product of durable material that will last a long time

25. Which of the following best describes how product design might affect the purchase process as I laid it out in class? Group of answer choices The product design makes the product easier to manufacture. The product design helps buyers understand the value they would get. The product design includes the latest technology. The product design is approved by the executive team.

Required information [The following information applies to the questions displayed below.] Consider the following narrative describing the process of filling a customer's order at a Starbucks branch: Identify the start and end events and the activities in the following narrative, and then draw the business process model using BPMN: the Starbucks customer entered the drive-through lane and stopped to review the menu. He then ordered a Venti coffee of the day and a blueberry muffin from the barista. The barista recorded the order in the cash register. While the customer drove to the window, the barista filled a Venti cup with coffee, put a lid on it, and retrieved the muffin from the pastry case and placed it in a bag. The barista handed the bag with the muffin and the hot coffee to the customer. The customer has an option to pay with cash, credit card, or Starbucks gift card. The customer paid with a gift card. The barista recorded the payment and returned the card along with the…

FAST PLZ 2-Which of the following would be the impact of mistakes in marketing budgeting?   The company will still make a lot of profit None of the option Nothing happen to the company and the brand The company and the brand may have to live with mistakes for the entire year

Selling concept is typically expert with unsought goods those that buyers can't usually think of buying, such as insurance of life Select one: True False

The following are the reasons why the customers does not understand the value except: a. price perceptions b. new features c. lack knowledge as to how a particular features might satisfy an unmet needs d. lack knowledge about how to use some product features

How can I found the Response rate using the goal seek function to the below question?  Question 2-2 (Chapter 2) Continuing the previous problem, use Goal Seek for each value of number mailed (once for 80,000, once for 90,000, and so on). For each, find the response rate that allows the company to break even. Then chart these values, where the number mailed is on the horizontal axis, and the breakeven response rate is on the vertical axis. Explain the behavior in this chart in a brief memo to management. (Winston, 20180101, p. 38) Winston, W. L., Albright, S. C. (20180101). Practical Management Science, 6th Edition. [[VitalSource Bookshelf version]]. Retrieved from vbk://9781337671989

An engineer should not approve a project which is not safe for the public. It is an example of which type of ethics? O a. Religious Ethics O b. Personal ethics O c. Business ethics O d. Professional ethics

Moving to another question will save this response. Question 30 Consumers who have no past experience with a product are more likely to judge it by its price. O True O False hp 10

Required information [The following information applies to the questions displayed below.] Consider the following narrative describing the process of filling a customer's order at a Starbucks branch: Identify the start and end events and the activities in the following narrative, and then draw the business process model using BPMN: the Starbucks customer entered the drive-through lane and stopped to review the menu. He then ordered a Venti coffee of the day and a blueberry muffin from the barista. The barista recorded the order in the cash register. While the customer drove to the window, the barista filled a Venti cup with coffee, put a lid on it, and retrieved the muffin from the pastry case and placed it in a bag. The barista handed the bag with the muffin and the hot coffee to the customer. The customer has an option to pay with cash, credit card, or Starbucks gift card. The customer paid with a gift card. The barista recorded the payment and returned the card along with the…

Provide two examples for each element:   A. Expected benefits.   B. Risks

States of Nature Alternatives Very Favorable Market Average Market Unfavorable Market Build new plant $300,000 $210,000 −$280,000 Subcontract $160,000 $100,000 −$15,000 Overtime $120,000 $70,000 −$8,000 Do Nothing $0 $0 $0 ​Using the decision making under uncertainty with the criterion of Maximax the appropriate decision will be...  (Do Nothing) (Build new plant) (Overtime) (Subcontract)   The value of the return under this decision is   Using the decision making under uncertainty with the criterion of Maximin the appropriate decision will be...  (Subcontract) (Overtime) (Do Nothing) (Build new plant)   The value of the return under this decision is ​ Using the decision making under uncertainty with the criterion of Equally Likely the appropriate decision will be  (Do Nothing) (Subcontract) (Build new plant) (Overtime)   The value of the return under this decision is

Shaadi.com has been wondering how it can bring back customers to its website. This is especially because once the objective of the customer to find the match has been achieved the customer has no reason to return. The advertising revenues of shaadi.com are linked to number of customers the site is able to attract and retain. What strategy should this website adopt?

You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question 3. Identify and explain any two Gestalt principles using the pictures below.

e-Test uitiple Choice. Select the letter of your answer. 1. The income statement is a statement that shows the result of the operation of the business. In the first quarter of its operation the business has a revenue of Php155,000 and cost and expense amounting to Php80,000. How much is the net income of the business? C. Php75.00 d. Php235,000 a. Php155,000 b. Php80,000 INFINIX HOT 9 PLAY Al CAMERA ntatement are nominal or temporary