Unit IV Project
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RUNNING HEAD: UNIT IV PROJECT: UNDER ARMOUR
1
Unit IV Project: Under Armour
Travis D. Musser
Columbia Southern University
UNIT IV PROJECT: UNDER ARMOUR
2
Unit IV Project
When it comes to athletic apparel there are few brand names that come to everyone’s mind. When asked, most people will be able to list three brand name companies: Nike, Adidas, and Under Armour. Under Armour was incorporated in 1996 by Kevin Plank and two years later
was headquartered in Baltimore, Maryland (MarketLine Company Profile: Under Armour, Inc., 2021). Under Armour’s major products and services include performance apparel, footwear and accessories for men, women, and youth. They are best known for their cold gear and heat gear. They also provide app services such as MapMyFitness and are involved in many apparel contracts with professional sports teams. With all the success over the last two decades, Under Armour has had to have a strategy and mission that keep them competitive in a tough industry as well as short- and long-term goals that provide direction for the company. To better understand Under Armour’s strategy, their vision and mission statements need to be analyzed. According to Comparably (N.D.), Under Armour’s mission statement is, “To make all athletes better through passion, design, and the relentless pursuit of innovation”. Their vision statement is, “to inspire you with performance solutions you never knew you needed and can’t imagine living without (Comparably, N.D.)”. Under Armour’s ongoing strategy follows closely with their mission statement. Their strategy for long-term growth is to continue ongoing product innovation and investment in distribution channels and international expansion. The organizational structure is made up of a board of directors that convene for organization decisions regarding company direction and strategy. Positive aspects about Under Armour’s strategy, mission, and vision are it provides a clear and concise direction that the board of directors wants the company to move into. They are determined to continue innovating new products and services to provide to consumers as well as expanding their international sales
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Related Questions
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The quation is ;
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Tony and his team identified some risks during the first month of the Recreation and Wellness Intranet Project. However, all they did was document the risks in a list. They never ranked the risks or developed any response strategies. Because the project has had several problems, such as key team members leaving the company, users being uncooperative, and team members not providing good status information, Tony has decided to be more proactive in managing risks. He also wants to address positive risks as well as negative risks.
1. Create a risk register for the project. Identify six potential risks, including risks related to the problems described in the previous paragraph. Include negative and positive risks.
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A Procurement documents
B Stakeholder register
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D Stakeholder management plan
24 The Project Managers have maximum authority in which type of organization?
A Weak Matrix
B Strong Matrix
C Functional
D Balanced Matrix
25 Accepted deliverables are an input to the Close Project or Phase process
These deliverables would have been accepted through which of the following
processes?
A. Validate Scope
B Control Quality
C. Control Scope
D. Perform Quality Assurance
26. Which process group corresponds to the "do" part of the plan-do-check-act
cycle?
A Closing
B. Monitoring and Controlling
C. Planning
D. Executing
27. To control the schedule, a project manager is re-analyzing the project to
predict project duration. This is done by analyzing the sequence of activities with
the least…
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Feasibilty Study
Project Charter
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The question is :
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2.) Organizational policies
3.) Lack of experiencce in undertaking cross-functional activities
4.) Lack of top management support
5.) Implementation carried out through orders from the top
6.) Implementation done by task forces
7.) 5S treated as a project
8. )Emphasis on immediate results
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Ethics and Social Responsibility Final Assessment: Outline & Rubric
In your paper, you should identify the various ethical dilemmas and identify the stakeholders involved in the dilemma. Since
the stakeholders have different roles and responsibilities, you should analyze the ethical dilemma(s) from their perspective
and identify how the ethical dilemma affects them. You are expected to synthesize what you have learned about ethical
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that knowledge to this situation.
Item…
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