Marketing Plan #65845
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Marketing Plan
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Marketing Plan
Zomato is one company that needs a good marketing plan for its new10 minute delivery strategy.
Zomato is an Indian company progressively establishing a dominant position within the food delivery sector. Zomato is an internet-based platform that serves as a restaurant aggregator and collaborates with meal delivery chains in India (Dolat Analysis Research Themes, 2021). Zomato has just embarked on a brand commitment to ensure the timely delivery of meals from restaurants to customers' doorsteps within a 10-minute delivery. Zomato will be analyzed to understand the rationale behind its new business plan and strategy for the intended audience.
Rationale
Zomato needs a business plan because the 10-minute delivery system has caused mixed reactions among consumers. While there is widespread appreciation for the efficiency of the supply chain in achieving 10-minute deliveries, there are instances of delivery personnel engaging in reckless driving behaviors to meet the stringent time constraints. Adopting a 10-
minute delivery time has resulted in several mishaps, as delivery personnel are seen engaging in reckless behavior, perspiring profusely
(Mishra, 2023). A revised approach to positioning and brand communication is required. Zomato needs to prioritize transmitting its ability to achieve 10-minute delivery while ensuring that this efficiency does not compromise the welfare of its delivery personnel and on-site workers.
Strategy
The target demographic consists of urban consumers, primarily young individuals and baby boomers, who are particularly concerned about the welfare of delivery personnel (Patwa, 2021). The firm needs to take various actions to ensure effective delivery of its products to the
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a.Observing trends, conducting brainstorming sessions, and studying industry trade journals.
b.Observing trends, solving a problem, and finding gaps in the marketplace.
c.Studying industry trade journals, talking to consumers, and solving a problem.
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Factors
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Delayed invoicing
6%
Pilferage
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Expired items
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Recommended textbooks for you
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Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
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ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
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