Week 11

19. A firm that wanted to conduct a short-term activity in order to boost consumer buying would use which of the following strategies? A) Sales promotions B) Special offers C) Trade shows D) Point-of-sale displays E) Missionary selling

create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.

•Recognize key drivers of change in selling and sales management. •Understand best practices in selling. •Explain historical basis for stereotypical views of selling. •Outline stages in organizational buyer decision making.

Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?

Brand Storytelling is “Using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.” (Loyal, 2018). What do you understand by the definition of storytelling by Loyal? Describe and critique one example of a company or brand that uses storytelling as part of its e-marketing plan.

Chapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.

How can long-tail keywords be valuable in content marketing and online content strategy?

Need the correct answer to this practice question I found online please selecting one of the choices below What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying several manipulation techniques in the use of sensory marketing and neuroscience. Based on your own choice, select one of your favorite groceries to analyze the following while citing examples about this store:1- The main projective techniques it may use to understand how it can affect the customers through the use of neuroscience with both clear and subliminal messages 2- The use of the experiential marketing mix and multiple strategies to develop customer experience at this store . Cite any references you used both in text and at the end of your assessment in Harvard style referencing.

Part c: What are some considerations an established online fashion brand should and could take into account when deciding whether to spend more on promoting particular products?

describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

How would marketing communications strategy be used to enhance the levels of target audience involvement?

Need the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.

13  The means by which firms attempt to inform, persuade, and remind consumers -- directly or indirectly - about the products and brands they sell is known as   options:   Physical Distribution   Marketing Communication   Marketing Management   Market Positioning

Compare and contrast digital brands to traditional brands. In addition, using the chapter insights regarding this topic, discuss and describe four (4) marketing considerations that are highly responsible for the uniqueness of a digital brand. Why? Explain. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.

How do you respond to this situation? * What do you tell your salespeople? * Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue. *

What are major types of content marketing and how would you rank the different types of content (based on popularity)?

What kinds of communications does a marketing entity generate? For instance, imagine a starbucks coffee shop. What are the detailed elements that communicate messages to the buyer and what are those messages?

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage.  Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features

Q4. Which social media is considered the most creative and influential platform for Ad Display? Justify your answer with the help of current facts and figures across the globe.

Which of the following questions must be addressed when making marketing decisions?   a) What features should the product have?   b) What message should be used to promote the product?   c) What retailers should be used to sell the product to the customer?   d) How much should the product cost?   e) All of these

Q: What role has technology played in the evolution of the salesperson? and how do the situational variables of industry location and culture influences sales force activities?

Write a brief executive summary about Smatrul tuya wifi including and opening paragraph and description of the product and it’s use etc.

Discuss.  How can a firm create a sense of urgency and excitement around sales promotion without resorting to gimmicks or false advertising?

Create a narrative report about customers needs and wants, techniques in identifying customers needs and wants, creativity or innovations in products and services, unique selling preposition, and product development

Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy?   1. Customer service   2. The resulting manufactured cost of a new   product   3. Selection of distribution channels   4. They all are       The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following?   1. Value proposition   2. Customer perception   3. Goodwill   4. Brand       Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change?   1. It features more diversity   2. It has become more honest   3. It's moved from print to television   4. It has become more aspirational than informative

Question 2 What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?