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School

Illinois State University *

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Course

439.05

Subject

Marketing

Date

May 7, 2024

Type

jpeg

Pages

1

Uploaded by KidValorSandpiper38 on coursehero.com

. Which stage of the buyer's journey involves the customer evaluating different options before making a purchase decision? ) AVEIGCIERS b) Consideration c) Decision o) WAYe1i[e]g 16 . Which of the following is an example of a guerrilla marketing tactic? a) Hosting a celebrity endorsement event b) Distributing flyers in a busy downtown area c) Purchasing billboard advertisements d) Placing ads in a local newspaper 17. What is the purpose of a call-to-action (GAV VRN EICGH e a) To build brand awareness b) To encourage immediate action from the audience c) To provide information about a product d) To solicit customer feedback
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