Marketing Principles Quiz 3

create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.

Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.

Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.

Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink.  As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The       traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment company

4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? I

What comprehensive set of considerations and strategic factors should organizations meticulously evaluate and weigh when formulating their advertising budget, taking into account market dynamics, financial constraints, and long-term brand objectives?"

The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.

What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.

Keep McDonald's advertise in your mind and identify following: a. Target Market of an ad  b. Positioning of an ad c. Do you find the ad effective? Why or why not

For this assignment, please do the following:  Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria   For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…

See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10

Observation can help marketers: A) see how customers actually use a product   B) understand what a particular product is successful   C) connect the numbers to customer experience   D) see the value of certain types of advertising

Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means;  B) Discuss how it is different than advertising; and  C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.

. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?

In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.

Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question  for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?

2. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition? 3. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective? 4. What are the different ways in which a company can improve its search engine rankings? 5. What are pros and cons of using social media to market products?

What is the marketing objective or purpose for the following marketing tools? 1. Buzz Marketing 2. Product Placement 3. Advertorial 4. Gateway Marketing 5. Subliminal Advertising

How does each of the following factors affect the decision to emphasize personal selling or advertising and salespromotion?a. geographic market concentrationb. length of marketing channelsc. degree of product technical complexity

2.Identify a new consumer food or beverage product. Using the major promotion tools, design a promotion campaign for the product. How are you using push and pull strategies?

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?    A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision making

It is an important marketing tool to obtain a business a) preparation b) bidder c) bid d) planning

Can you answer the following questions please – (1)What is promotion and what role it plays within the 4Ps of marketing? ***My Product – Carbon Fiber Bicycle (2)How can I reach target audience? My promotional mix should advertising, personal selling, direct marketing, social media, public relations and sales promotion.