Group Assignment 4

What would be several of Apple’s goals for the iShirt social media campaign? Please include measurable goals supported by credible resources.

what will it take to create an social media presence for the soft drink brand.

Lindiwe’s online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise. Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example.

3. Relate the difference between preferences and likability to interactions that subsist between consumers of social media, social media companies, and advertisers on social media. Are there any of the interactions: consumer-social media company; consumer-advertiser; or social media company-advertiser, that embed more of likability than preferences? Which of the interactions embed more of preferences than likability? Be specific as to the social media companies that you analyze.

A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of  adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%.  You should construct fill out a contingency table for this information.  You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?

The figure below shows a social network where the nodes represent social media influencers,and the lines are the cost of investing in promoting digital links between the nodes. However, for the brand to remain viral, your client, which is a digital advertising firm needs to maintain a connection between influencers number 1 and 12 through other influencers. a. If you wish to recommend your client to choose the digital route from influencer 1 to influencer 12, which route would you recommend to your client and why? Please demonstrate your results through any optimization software (e.g., Excel Solver/R). b. Using the same Figure 1 above but this time the node represents a project undertaking and arcs represent the expected profit (in million £) after completing one project and starting another, what would be the ideal project sequence to maximise the company’s profit? Note: For instance, selecting path Node 1 to Node 2 denotes “after completing project 1 and starting project 2, the…

Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?

Assume that you are an Account Executive for a digital marketing agency.  create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below: Roots — Launch a new on-line customizable winter T-shirt to your summer customers. Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line.  Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan.   1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

In February 2019, India-based FMCG company Dabur India (Dabur) launched a new digital campaign named #ToMyBeeLoved' on Valentine's Day. Through this campaign, the company urged the influencers to encourage self-love among their followers. It also emphasized the importance of staying healthy. This campaign, which helped the company to reach out to bloggers and influencers from diverse backgrounds, also talked about people inculcating the right habits into their daily schedule, doing things they loved, prioritizing self-care, as well as showing affection to their loved ones.In February 2011, Dabur launched its first online shopping portal i.e. 'www.daburuveda.com'for its beauty products range, targeting women of above 25 years of age in urban areas. The website helped consumers to know, understand, buy, and gift the exclusive Dabur Uveda range of skincare products. It enabled consumers to purchase any of the Dabur Uveda range of products online and make payments through debit or credit…

Apple is developing an iShirt and is looking for three social media infuencers to promote the iShirt. Please identify three social media influencers and consider the brand fit and how they would be a good fit for the Apple iShirt.

Factors influencing SMEs Adoption of Social Media Marketing in Kelantan 1. PROBLEM STATEMENT REALLY EXIST FOR THIS TITLE? 2. WHAT IS MY PROPOSAL SOLUTION? 3. WHAT IS FOCUS AND SCOPE FOR THE RESEARCH PROBLEM? 4. DEVELOP THE RESEARCH TITLE

2. How could Google use its innovativeness to succeed in the growing field of mobile marketing?

3. Describe what communication functions social media can serve for the B2B marketer and evaluate the way in which social media platforms can transform B2B communication activities.

list five hashtags(#) that would be appropriate for a campaign for S-tech smartwatches and give a reason for each choice of hashtag.

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

1. What are the major issues in the constant battle over music streaming rights? How do you think these issues should be resolved?

The topics is "Impact of Social Media Marketing on Brand Awareness" by INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE1. What is the Problem? 2. Why is it a problem? 3. How it should be solved?

Answer The Following questions: 1. How did Coca-Cola company use social media to promote its coke camping? Explain 2. Why was the campaign a success? Discuss & justify.

When selecting a priority audience, social marketers scrutinize potential market segments based on an effectiveness score and an efficiency score. Explain what is meant by effectiveness and efficiency and provide examples to illustrate how these concepts would be measured.

You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?