Assignment#2

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Columbia University *

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Management

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May 5, 2024

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docx

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6

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Assignment #2: Analyzing the Organizational Structure of Google Inc. Assignment #2 Raven Walker Course Number: MGMT 230BDE Instructor Name: Mr. Nickelson Columbia College March 22, 2024
Assignment #2: Analyzing the Organizational Structure of Google Inc. Introduction: Google Inc., now Alphabet Inc. since its restructuring in 2015, is a multinational technology conglomerate headquartered in Mountain View, California, USA (Jones, 2010). Founded by Larry Page and Sergey Brin in 1998, Google has evolved from a search engine company to a diversified tech giant, offering a wide range of products and services, including search engines, advertising platforms, cloud computing, software, and hardware products. General Overview: Alphabet Inc. operates through various subsidiaries, with Google being the most prominent (Hill et al., 2014). Google's core business includes search, advertising, maps, YouTube, Android, and cloud computing services. Other subsidiaries under Alphabet include Waymo (self-driving cars), Verily (life sciences), and DeepMind (artificial intelligence), among others. With a global presence and a workforce spanning across different countries, Google has established itself as a leader in the tech industry, constantly innovating and expanding its product portfolio. Organizational Structure: Google's organizational structure can be best described as a matrix structure, combining elements of both functional and divisional structures (Jones, 2010). The organizational chart of Google illustrates this hybrid approach, with functional departments such as Engineering, Sales,
Assignment #2: Analyzing the Organizational Structure of Google Inc. Marketing, and Finance, as well as divisional units dedicated to different product lines or services, such as Search, Advertising, Cloud, and Hardware. The functional structure within Google ensures that employees are organized based on their expertise and skills, allowing for specialization and efficiency within departments (Jones, 2010). For example, engineers are grouped together in the Engineering department, while marketers work in the Marketing department. This functional arrangement facilitates knowledge sharing and collaboration among employees with similar skill sets. On the other hand, the divisional structure at Google is evident through its various product lines and services, each operating as semi-autonomous units under the Alphabet umbrella (Hill et al., 2014). Each division, such as Search, Advertising, or Cloud, has its own set of teams responsible for product development, marketing, and sales. This divisional setup enables Google to focus on specific market segments and tailor its strategies according to the unique needs of each division. Organic vs. Mechanistic Elements: Google's organizational structure exhibits characteristics of both organic and mechanistic structures (Grant, 2016). The functional departments, with their clear hierarchy and specialized roles, reflect mechanistic elements, emphasizing efficiency, control, and predictability. However, Google also embraces organic elements, such as flexibility, innovation, and adaptability, particularly within its divisional units. The matrix structure allows for cross-functional collaboration and decentralized decision-making, fostering creativity and agility within the organization.
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