Assignment 3

During the COVID-19 pandemic, employees sometimes showed up at work when they had symptoms of illness because they were afraid of losing their jobs. This is an example of what behavior?     a)  unscheduled absence   b)  absenteeism   c)  poor work attitude   d)  presenteeism

Case 2-1.Self-Concept, Self-Congruency Theory and Consumer Behavior:Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interest, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self? Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves.

Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…

Which of the following are ways that Neo-Freudian theory differs from Freudian Theory? It disagrees with Freudian theory's foundational findings that personality is primarily driven by the id, and therefore, highly instinctual, impulsive, and sexual in nature It theorizes that in addition to Freud's concepts, social relationships play a crucial role in the development of personality Neither A nor B Both A and B

What are the three components of an attitude?  Discuss having a negitive attitude about a person, place, or object. Describe how the attitude may affect your behavior

Please provide one example for each of the attitudes as predictions of behavior IN DETAIL These examples must be a different than the ones on the definition below Definition of three attitudes as predictions of behavior is attached below

What is similar with respect to the following: Halo Effect and Central Tendency? Please respond in 50 words or less.

Define or describe exploration  In 3 sentences explain the significance or relevance of exploration to opportunity recognition

Why we still can call the statements that describe future unknown events or opinions as propositions?

What are the main components of Attitudes?  Does Behavior always follow from attitudes? Why or why not. Discuss the factors that affect whether behavior follows from attitudes.

Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology    Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…

4-7. What are the two primary forms of personal influence?

Analyze the main components of attitudes, meaning how we feel about something, as well as explaining your understanding by means of theoretical framework, on whether behavior follow from attitudes?

With more than a third of American children and adolescents’ overweight, you would think that Mattel’s slender Barbie doll would be a good role model for little girls. Not so, according to some critics. If Barbie was a real woman, she would have less that 17 percent body fat, a neck too thin to hold her head up, a waist too small to house a full liver and intestines, and ankles and feet too tiny to walk. One group of researchers estimated the likelihood of a woman having Barbie’s body at one in 100,000. Yet some women strive for impossible bodies, with more than 20 million suffering from eating disorders such as anorexia and bulimia. Other research has shown that 40 to 60 percent of preadolescent girls are concerned about their weight, and almost 70 percent of thin models influence their perceptions of an ideal weight. Statistics like these cause consumer advocacy group such as the Campaign for a Commercial-Free Childhood (CCFC) to call for action, especially  when targeting young…

How do you apply in 100 words?The Myers Briggs Type Indicator (MBTI) assessment is designed to help people identify and gain some understanding around how they take in information and make decisions, the patterns of perception and judgment, as seen in normal, healthy behavior (Myers Briggs 2023). This assessment outlines how certain aspects of a person’s behavior and personality can dictate how they will react to different situations whether in a personal or professional setting. Personality refers to the relatively enduring pattern of thoughts, emotions, and behaviors that characterize a person, along with the psychological processes behind those characteristics (McShane et al., 2022). In essence, it is the bundle of characteristics that make us similar to or different from other people. We estimate an individual’s personality by what he or she says and does, and we infer the person’s internal states-including thoughts and emotions-from these observable behaviors (McShane et al.,…

A pro-attractiveness bias may exist even in education, with studies showing that physically attractive students tend to obtain higher grades at university, partly because they are deemed more conscientious and intelligent, even when they are not. Furthermore, attractiveness already helps students to get into university in the first place, by eliciting more favorable evaluations during college admissions interviews. This is consistent with the broader finding of a very well-established “halo” effect whereby attractive people are generally perceived as being more sociable, healthy, successful, honest, and talented. In fact, meta-analytic studies suggest that even children are deemed smarter, more honest, and driven, when they are more attractive – and children make the same type of inferences when they evaluate more or less attractive adults. In an experiment, researchers asked kids to pick an imaginary boat captain for a game, and they were told to choose from photographs of actual…

Which emotional experiences might the influencer's endorsement of the mask be intended to appeal to?