CulbertT_BUS207_SP23_Lesson2Course-LongResearchProject-Milestrone#2

For many years Gerber has manufactured babyfood in small, single-sized containers. In conducting an environmental scan, (a) identify three trends or factors that might significantly affect thiscompany’s future business, and (b) propose howGerber might respond to these changes

Give only typing answer with explanation and conclusion Strategic Marketing: Why has Social Responsibility grown over the last few years? What makes Social Responsibility an important issue for businesses?

? Review the ESG Materiality Frameworks for food retailer Tesco and aircraft producer Boeing. Which of the following statements is true? In 2020, Boeing had a greater percentage of board members that are women than Tesco. Boeing consumed more total energy than Tesco in 2020. The Framework considers a greater number of Social factors to be relevant to the Retail & Wholesale industry compared to the Aerospace & Defense industry. For the Aerospace & Defense industry, the Environmental section of the Framework focuses more on sustainably-sourced products; for the Retail & Wholesale industry, it focuses more on waste and emissions. Submit Answer ||

What precisely is meant by the term "business impact analysis" (BIA)?What are some of the roles that BIA has identified for the network at your place of business or at your house?

List 3 three PESTLE elements for the sport of Waka Ama in New Zealand. How have these elements influenced/impacted the sport? These are in the broader marco environmental, out of the company's control. How will Waka Ama deal in the future?  I am struggling to come up with three elements of the PESTLE analysis (political, economic, social/cutural, technology, and legal) that has influenced Waka Ama. Link about the company: https://sportnz.org.nz/resources/growth-of-waka-ama/

How to influence behaviour to support sustainability is one of the biggest difficulties in environmental management. Some people advocate for more regulation and control. Others have noted that having regulation is one thing, but obtaining compliance with it is quite another. Some organizations promote voluntary commitments and compliance. Others continue to advocate for a social marketing strategy focused on the community. What are the advantages and drawbacks of these different strategies?

Share an example of an org or brand that experienced a crisis or ethical dilemma in the last 3 years. Briefly explain the situation in your words and post a link to an article about the crisis --or, post a link to press release, video of a public statement about the crisis from the org's PR person or other key personnel on behalf of the org (e.g., the CEO).     How did the org communicate about the crisis?  According to the crisis best practices you learned about in this week's module, were they effective?what you would have done to prevent, manage, or resolve the situation through communication activities?   please help with this discussion

Why is it important to understand the concept of an ecological footprint before addressing sustainability-aligned reporting in any enterprise?

Marketing and the Five Environmental Forces Note: This discussion is associated with the Navigate 2 Scenario  - Episode 2: Patient Engagement The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record.   A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients. As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be…

Imagine you are the Director of Self Driving Car initiative at Uber. There has been a push back about this initiative both internally from the Uber Drivers and externally from general people who think they are unsafe to be on roads. Prepare a strategy that helps Uber grow and keep this initiative while managing all the stakeholders. Make sure you do a thorough analysis of the risks and advantages of this initiative, do an in depth stakeholder analysis and then use the rational decision making framework to come up with solutions and recommendations.

Recall “MiniCase 5: Business Model Innovation: How Dollar Shave Club Disrupted Gillette.” The Dollar Shave Club disrupted the market with its model. Think of a product that you currently use that is a market disruptor. Why do you consider it a disruptor?

Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment  - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice.  1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?

Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

Please provide a brief explanation. Thank you. Define cause marketing in the context of a nonprofit organization’s earned income strategy.What are advantages and disadvantages of this earned income strategy? also provide examples.

DoSomething.Org is a “global movement for good” among 6 million young people, transforming their communities across the United States and in 131 countries worldwide. This nonprofit organization constantly holds cause-based campaigns, ranging from receiving over 1 million pairs of donated jeans from teens to clothe homeless youth to cleaning up 3.7 million cigarette butts through its Get the Filter Out initiative. A past campaign, “Don’t Be a Sucker,” addressed the problem of Americans losing $5.8 billion annually and producing 8.7 billion pounds of carbon pollution by leaving unused devices plugged in. The campaign sought to slay those “energy vampires” not in use by having users unplug equipment and post a sticky note next to the outlet to remind others not to let them suck the energy dry. Further research the problem, solution and this campaign and answer the following:Identify what social impact(s) the campaign addressed.What impact measures could the campaign assess?Could a viable…

Hello, can I please get help answering the following questions using this reading (https://www.readkong.com/page/lululemon-encouraging-a-healthier-lifestyle-daniels-fund-9113843). The answers should be no more than 2 paragraphs.  1. How has Lululemon handled various ethical issues that it has faced over the last few years? 2. How has the ethical culture of Lululemon impacted its relationship with customers and employees? 3. To avoid negative publicity and ethical challenges, what steps should Lululemon take to improve its stakeholder relationship?

Why would we choose this topic? Explain carefully. - Research • "The Essential Role of Technology during pandemic to all of us in year 2020"

Please provide brief explanation. Thank you.  Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too.

Economics Suppose you are a marketing manager at AfterPay. You are facing ethical challenges in marketing the buy now pay later service. Evaluate the company from an ethical and social responsibility perspective. Based on the evaluation, identify the issues and various groups of stakeholders who have a vested interest in resolving the issues.

1. Answer the following: • Specific three popular topics or issues of science related • Specific three popular topics or issues of technology related • Specific three popular topics or issues of society related. • Explain the significance of the scientific method. Give three instances of how the scientific method has been applied to environmental problems and discuss the advantages and disadvantages of scientific method • How different epistemological perspectives can be used to understand child abuse? How can this be applied to child abuse issue • What is artificial intelligence? How artificial intelligence impacted culture specifically in the Philippines • Identify and explain Endemic Cultural Practice based on Luzon, Philippines • Give instances of how the arts have influenced science and technology • Analyze how science and technology will affect how the arts develop in the future 1. Answer the following • Specific three popular topics or issues of science related • Specific three…

Choose a product or service that use green marketing, then respond to the questions that follow: How is Green Marketing used to market the good or service? Greenwashing is a term used to describe unethical green marketing. "Greenwashing" is the method of giving the impression that a company's products are more ecologically friendly than they actually are, according to Investopedia. Do you believe that this product or service is greenwashing? Why or why not? Visit the corporate website to learn more about this good or service. List three of the company's sustainability activities that are highlighted on their website.

From a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?