CulbertT_BUS207_SP23_Lesson4_Course-LongResearchProject-Mlestone#4

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Alvernia University *

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207

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Information Systems

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Apr 29, 2024

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docx

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Course-Long Research Project-Milestone #4 1 Running Head: Course-Long Research Project-Milestone #4 Course-Long Research Project-Milestone #4 Tara Culbert Alvernia University
Course-Long Research Project-Milestone #4 2 AT&T is a global telecommunications company that provides a wide range of services including, wireless, broadband, television, and landline services. The company has a long history of providing reliable and innovative services to its customers. AT&T’s target market is individuals and businesses needing reliable communication services. AT&T is also a major provider of cloud services. Consumers choose AT&T for its reliability, affordable prices, and wide range of services. AT&T offers several discounts for groups such as seniors, students, and military personnel. AT&T also has a variety of phone plans that cater to different needs, such as unlimited data, family plans, or international calling. Businesses choose AT&T for its comprehensive suite of telecommunications services including high-speed internet, VoIP, and television. AT&T also has a dedicated business support team to help with any problems that may arise. AT&T’s business services are reliable and affordable, making it a great choice for small businesses and large enterprises alike. AT&T provides service to more than 200 million customers in the United States, making it the largest telecommunications company in the country. AT&T’s primary competitors are Verizon, Sprint, and T-Mobile. AT&T differentiates itself from these competitors by offering a wide range of services, including wireless, broadband, digital television, and home phone services. AT&T also offers various plans and packages tailored to meet the needs of different customers. For example, AT&T offers a variety of plans for individuals and families, as well as business plans for small and large businesses. AT&T’s major market segments include individuals, families, small businesses, and large businesses. Individuals and families typically use AT&T’s wireless and home phone services,
Course-Long Research Project-Milestone #4 3 while small businesses typically use AT&T’s broadband and digital television services. Large businesses typically use AT&T’s wireless, broadband, and digital television services. AT&T differentiates itself from its competitors by offering a wide range of services and plans that are tailored to meet the needs of different customers. AT&T also offers a variety of discounts and promotions that are designed to attract new customers. Additionally, AT&T has a strong customer service team that is available to help customers with any issues they may have. AT&T also differentiates itself from its competitors by offering a variety of innovative services. For example, AT&T offers a variety of mobile applications that allow customers to access their accounts, manage their bills, and even pay their bills online. Additionally, AT&T offers a variety of entertainment services, such as streaming video and music services. AT&T intends to become America’s best broadband provider, underpinned by a best-in- class network with fiber at its foundation. And by owning and operating both fiber and wireless, AT&T’s owner’s economics will provide better flexibility to deliver high-quality broadband in more places for businesses and consumers. As part of this strategy, AT&T plans to double its fiber footprint to 30-plus million locations, 2  including increasing its business customer locations by 2x to 5 million. In doing so, the company expects to add 3.5 million to 4 million customer locations each year. The company also expects to enhance the nation’s best and most reliable 5G network by deploying 120 MHz of mid-band spectrum to cover more than 200 million people by the end of 2023. Enabling faster speeds, increased capacity and lower latency, this valuable mid- band spectrum complements the company’s existing 5G footprint, which covers more than 255 million people in more than 16,000 cities and towns.
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