Simternship Round 2
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Utah Valley University *
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Apr 3, 2024
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Stukent Simulation Round 2 Worksheet
Name: Reed Knecht Student ID: 10836048 In Round 2, you are asked to create a positioning statement, select a tote, and determine its retail price based on the data from the market research conducted in Round 1.
Part I: Please document your decision in the simulation and provide your rationale. Note: Please refer to the data/number (from which report/survey question) or other simulation information to support your claims under the rationale column.
Your Decision
Rationale
Positioning
Paste your positioning statement here:
This tote is perfect for
30-39-
year-old moms who are
interested in shopping and
family activities. It's
fashionable and functional,
making
it ideal for staying
on
trend and keeping organized.
Product
Selection
Paste ALL
the info of your selected
product here:
Color(s):
Black
Size:
16x18
Material(s):
Faux
Leather
Cost per Unit:
$33
Consumer
Testing
Feedback -
I love the contrasting
color on the handles.
Plenty of space to hold
the essentials.
The neutral color goes
page 2 of 4
with everything!
Pricing
Paste the price of your product here:
129
Part II: Please provide two screenshots below after the simulation is run.
Screenshot 1:
Total Revenue of the Product in Q1 (i.e., the 2
nd
block on the result page)
Your preview ends here
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