BA 850 Lesson 8 - Ten Types

Identify the potential benefit, and challenges, for companies moving to direct online distribution channels. Your answer should explain how companies can balance expected benefits from onine direct sales with potential channel conflicts, and address how companies can best transition from traditional and intermediary sales model to direct channel.    Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: Core, Actual & Expected, and Augmented Product iPACE Frame Work

Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.

1- Explain why companies use marketing channels and discuss the functions these channels perform. 2- Discuss how channel members interact and how they organize to perform the work of the channel.

Describe the four sales channels. Over-the-counter (retail) selling takes place in a retail location and usually involves providing product information and completing a sale. Field selling involves making personal sales calls on customers. Under certain circumstances, telemarketing is used to provide product information and answer questions from customers who call. Inside selling relies on phone, mail, and e-marketing to provide sales and product services for customers on a continuing basis.  

Electronic commerce (e-commerce) is defined as sharing business information, maintainingbusiness relationships, and conducting business transactions through the use oftelecommunication networks. Discuss THREE (3) business and consumer e-commerce models.

Describe the benefits and challenges of implementing CRM in a multi-channel or omnichannel environment, where customers interact with businesses through various touchpoints.

1- Explain why companies use marketing channels and discuss the functions these channels perform. 2- Discuss how channel members interact and how they organize to perform the work of 2- the channel. 3- Identify the major channel alternatives open to a company. 4- Explain how companies select, motivate, and evaluate channel members. 5 - Discuss the nature and importance of marketing logistics and integrated supply chain management.

Today, Information and Technology (IT) development and sophistication are viewed as significant phenomena that have a significant impact on people's daily lives all over the world. This advance development of this technology has expanded in a variety of sectors, including business, healthcare, finance, transportation, and others. Do a research on the e-wallet which contains the following information: a)Description of e-wallet and its categories. b)How does IT improve the adoption of e-wallet as a payment method in Malaysia? Justify your answer with appropriate examples or articles. c)What distinguishes an e-wallet from a debit card? Which do you prefer? Justify your answer. d) Identify TWO examples of e-wallet applications (e.g.; Touch’nGo eWallet) that YOU have used before. Discuss YOUR experience of using these applications. The discussions have to be from YOUR own experience (DO NOT copy from other sources) and EACH application should include: - Introduction and background of the…

The use of E-Commerce has benefit the sale of many products ranging from the increased of airline tickets purchased on line, booking of hotel rooms online as well, as well as the success of E-Bay and Amazon. Yet there are many other products that will never take off on line such as the grocery purchase from supermarkets (cheap products) as well as the sales of fashionable clothings or even perfumes (expensive products). Discuss why are some products are easier to sell on line than others.

Identify and briefly describe five reasons that have led to the growth of business-to-consumer (B2C) internet commerce.

PLEASE help we need the following in our ASSESSMENT our business/product is CANDLE LAVANDER SCENT our company name is RADIANCE CANDLES Presentation of environment Strategies and solutions Identification of conflicts Strategies in solving problem STRATEGIES IN THE MARKETING CHANNELS Objective Basis of choosing channel members Process of choosing channel members Discussion of securing channel members

In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached

What is e-commerce? How is it defferent than e-buisness? Explain the different categories of e-commerce, as mentioned in the lecture, with examples.

Explore the synergy between digital and traditional marketing channels. How can these two approaches complement each other in a comprehensive marketing strategy?

What is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.

Find five elements that have led to the growth of business-to-consumer (B2C) internet commerce, and then describe them briefly.

There are several categories of e-business, for example B2B, B2C. Which of the following best describes ‘Buy side’ as an e-business?   It focuses e-commerce on transactions between a purchasing entity and its vendor. It focuses on the transactions between a purchasing entity and its customers. This is where consumers use sites that allow them to select from several buyers. This is where a business is able to place an order directly into a supplier’s information system.

Explain the concept of omni-channel CRM and its benefits in providing a consistent customer experience across multiple communication channels.

Find five elements that have led to the growth of business-to-consumer (B2C) internet commerce, and then analyse each of them briefly.

How multiple channels are used to increase sales or to capture a larger share of the market?

This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).

E-commerce has boomed recently. This pattern's main causes? Will it continue? How come?

CASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…

During the Movement Control Order, it evolved into a vital service, and as people became more acquainted with platforms, they began to depend on them for their daily needs. When we launched the ringgit-to-ringgit Penjana Shop Malaysia Online campaign in August and September, in collaboration with the Finance Ministry and the Malaysia Digital Economy Corporation, we discovered that each new Shopey client who received a Penjana coupon went on to make four additional purchases. Nonetheless, certain issues persist, according to Ho, such as market digital literacy, which has been identified from the beginning. Shopee University will continue to offer free e-commerce education as a consequence, and the Shopee Education Hub has a variety of free materials. His statement continued: "We've also created seller support packages that contain discounts for local businesses as well as marketing incentives and other benefits." However, according to industry data, the Malaysian market still has a…

Explain a platform than can be used Customer Relationship Management to communicate with customer

How does e-Commerce differs from e-Business and Where does e-Commerce intersects with e-Business?

Compare and contrast to discuss the ‘Brick and Mortar’ vs ‘Click’ e-commerce strategy to show the advantages and disadvantages of both strategies.

Explain working of following e-business models – using examples of different companies.(a) Store Front Model (Shopping Cart vs. Shopping Mall)(b) Auction Model (Plane Auction vs. Reverse Auction)(c) Portal Model (Horizontal vs. Vertical Portal)(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)

PLEASE help we need the following in our ASSESSMENT our business/product is CANDLE LAVANDER SCENT our company name is RADIANCE CANDLES Identification of conflicts Strategies in solving problem STRATEGIES IN THE MARKETING CHANNELS Objective Basis of choosing channel members Process of choosing channel members Discussion of securing channel members

Discuss the distinction between mobile e-commerce and the other types of e-commerce.