07 Time Series Analysis

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University of Texas, Arlington *

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Business

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May 5, 2024

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docx

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Time Series Analysis - Sales Forecast Authors: Nitin Kalé, University of Southern California Nancy Jones, San Diego State University Revised: Liz Simmons and Audrey Zhao, February 2023 OBJECTIVE The objective of this exercise is to use Time Series analysis to forecast Global Bike U.S. sales and interpret the reliability of the forecasting model. ACTIVITIES Import and prepare data. Configure forecasting models. Analyze and interpret output from models. SOFTWARE PREREQUISITES Access to SAP Analytics Cloud with Predictive Scenarios DATA SET GBSales_transactions.xlsx 1 of 8
Scenario Nina and other managers at Global Bike are getting ready to develop strategic plans and budgets for the upcoming year. Therefore, Nina is interested in forecasting Sales Revenue for at least one year from the date for which data are available. She will use Time Series Analysis for forecasting. Time Series Analysis Time Series Analysis is a technique that analysts use to (a) uncover any implicit structure (patterns or trends) in the data and (b) model that structure to make forecasts. The assumption is that the future, at least in the short term, will continue the structure of the past. This technique is useful wherever forecasting values such as sales quantities, airline passenger volume, economic metrics, and traffic volume are needed. 1. Acquire and Aggregate the Data The data set given to Nina includes sales transactions from 2008 through 2020. To create a forecast, you will want to consolidate/aggregate the details into one-month time periods. You can do this easily in a private model in SAC. a. Select Stories from the menu on the left side of the screen. b. Select Create New Canvas . c. Select Add data. i. Select Data uploaded from a File Source File . (1)Find and open the Excel sheet GBSales_transactions.xlsx . ii. Import . iii. On the Data tab of the Story do the following: (1) Change Year and Month to Dimensions (2)Change Year and Month Details. (Click the column, then click the Details icon to the right of the Builder pane title.) (i) Change Data Type to String . (ii)Check to be sure Statistical Type is set to Continuous . 2 of 8
(3) Concatenate Month and Year (select using the CTRL key in this order) using the Concatenate using “,” transformation function. The name of the column will default to Month_Year. Figure 1: Concatenate Month and Year iv. Go to the Story view; create a Table . (1)Include Revenue as the Measure and Currency and Month_Year , in that order, as Rows. Your results should look similar to those in Figure 2. Figure 2: Create the Table d. Export the results of the table using the Export function under the table’s More Actions. The parameters for the Export function are shown in . 3 of 8
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