5-1 Milestone Three

Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

The obligations of an investor-owned company's board of directors in the strategy-making, strategy-executing process include A) taking the lead in developing the company's business model and strategic vision.   B) coming up with compelling strategy proposals to debate against those put forward by top management.   C) taking the lead in formulating the company's strategic plan but then delegating the task of implementing and executing the strategic plan to the company's CEO and other senior executives.   D) overseeing the company's financial accounting and financial reporting practices and setting CEO compensation. E) approving the company's operating strategies, functional-area strategies, business strategy, and overall corporate strategy.

based on case titled “Housing.Com: Marketing A Service Offering ” .What segment should Housing.com concentrate on to gain the market share? How should it deal with conflicting interests of the buyer and seller segment?

1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.

-Purchase decisions in the corporate market differ in many ways from purchasing decisions made in the consumer market.A purchase in the corporate market is often carried out as a process consisting of several steps, which involves severaldifferent individuals who must jointly come to a decision. The course book describes how the individuals who are part ofa decision-making unit assumes different roles during the buying process: initiator,users, influencers, decision makers, buyers, gatekeepers (Initiators, Users, Influencers, Deciders, Buyers,Gatekeepers). Which statement below does NOT agree with a decision-making entity?choose an alternativeA) The selling company should try to identify the different individuals in a decision making unit and adapttheir message to them and their specific needs.B) The same individual always takes on the same role in a decision-making unit, regardless of the type of purchasing decision.C) It can be difficult for a selling company to identify all the…

Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…

Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?

With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…

Find words which mean the following. 1   a company's sales expressed as a percentage of the total market 2   short-term tactics designed to stimulate stronger sales of a product 3   the situation in which there is only one seller of a product 4   companies offering similar goods or services to the same set of customers 5   a short and easily memorized phrase used in advertising 6   the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7   a small and specific market segment 8   a factor which makes you superior to competitors in a certain respect 9   a business's total sales revenue 10 a period during which an economy is working below its potential

As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?

Categorize the situation as primarily indicating 1 - an incentive to commit fraud 2 - an opportunity to commit fraud 3- a rationalization for committing fraud state the reasoning behind the category you choose Scenario: There was intense pressure to keep the corporation's stock from declining further. This pressure came from investors, analysts, and the CEO, whose financial well-being was significantly dependent on the corporation's stock price

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

Analyze a make-or-buy decision using break-even analysis.

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

How is the field of marketing analytics affecting a business/organization? What changes will occur as a result? How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive? What dependent variables does your organization track at the executive level? How do those variables change as one goes lower in the organization, such as the product or service level?

2-6. What is business portfolio analysis?

The Small-A Corporation is currently competing with a first mover which owns 90% of the market share. An aggressivemarketing strategy is expected to entice 10% of the competitor’s market share to shift to Small-A every month while theremaining 90% will not. As a new firm, Small-A expects 30% of his market share to shift back to the competitor everymonth. a. What would Small-A’s market share be after one month?b. What would the competitor’s share be after one month?c. What would Small-A’s market share be after two months?d. What would the competitor’s share be after two months?

As a marketing consultant, a prospective business man has approach you to advise him on his intention of venturing into the market with a new product.   1. Illustrate to him the potential stages of the market his product needs to survive to be successful on the market.

You were offered a Marketing Manager position at a family-owned business on the local market. The company over the last 3 years has experienced significant growth in sales and the Board of Directors have expressed interest in expanding the brand to regional and international markets. As the new marketing manager, you are responsible for developing and executing business and marketing strategies to promote the organization’s products and services in various global markets. For this reason, the Board of Directors have requested a board note (paper) to be prepared outlining the process requirements to expand to global markets. Based on the requirements, you are asked to provide possible recommendations for Board’s consideration in the next meeting scheduled for October 15. 2. Outline the international marketing process.

How does marketing automation integrate with CRM systems, and what benefits does it offer to businesses?

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.

Your store has begun making a new meal-replacement drink—it costs $5.00 to produce a 6-pack of drinks (or $0.83.33 per drink). These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale. Part 1 Your task is to propose a price for this new drink product. Take into account the cost of producing the product, the potential cost of transporting the product and marketing the product. Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success in selling other company-branded food products but having its own branded product will be a new venture. Write a short essay (400 words minimum) outlining your reasoning for the price you choose. Be sure to include the specifics of production,…

Does your marketing plan involve a personal selling activity? If the answer is "no," read no further and do not include a personal sellingelement in your plan. If the answer is "yes":1 Identify the likely prospects for your product or service.2 Determine what information you should obtain about the prospect.3 Describe how you would approach the prospect.4 Outline the presentation you would make to the prospect for your product or service.5 Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geographic, product, or customer).

3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management