Final exam adms2200 sample questions

6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.

BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investment

"Give an example of a product based on BGC Matrix" 1.Dogs 2.Cows 3.Stars 4.Question Mark

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples

as a marketing/ sales person. What brand of car its features will you recommend to a customerrecommend (3) features

1. Definition beauty products of marketing. 2. Definition food products of marketing.

15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars   Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan

How does Core, Actual/Tangible, and Augmented Levels from tangible products compare with levels for services in marketing? (explain please)

An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

Which of the following is not part of a marketing mix?    Question 7 options:   A)  Price   B)  Place    C)  Process    D)  Promotion

Q No. 3: Elaborate the steps to provide Focus & Direction to Strategic Marketing Planning in Strategic Marketing Planning Process?

3. When considering customer satisfaction, the relationship between the consumer's and the product's is important. O information; actual features O alternatives; price O attitude; performance O expectations; perceived performance

Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

Circle the correct answer 1. What builds the image of the product in the minds of consumers?  A.Price. B. The product itself. C. Trade name D.After sales services.

Attributes                  Importance               Alternative brands                                  Weight (e)                   A          B          CScreen size                     0.2                          4          6           2Price                               0.5                          6          3           7Operating system          0.1                          5           5           4Apps available               0.2                         4            6           7   1. Calculate the scores for brands B and C. Which brand would this consumer likely choose?  2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.

Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?   Question 14 options:   Marketing concept   Sales orientation   Customer relationship marketing   Customer relationship management   Marketing orientation

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product.

QUESTION 31 Which of the following factors is important in managing perceived value? a. Perception sometimes doesn’t reflect reality. b. Value is a nebulous concept to most people. c. Different customers have different perceptions. d. Competitive pricing is a major determinant of value.   Your friend Kevin just bought a shirt and tie that you think are ridiculous, and you need to tell him politely that they just won’t work. You think back quickly to what you know from marketing about the customer experience. Which of the following would NOT be considered an individual influence of the customer experience that can help you figure out what to say? a. You know the store where he purchased it would exchange the shirt and tie if he explained why he needs to return it. b. You know he is old enough to make purchases on his own c. You know he can afford it. d. You know he is single and does not live with his family who might give him advice.

6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…

Marketing   Question no 50 with detail solution

Very simple answer needed and no word limitations. Question 2)  The Brompton brand of folding bike is very successful. However there is a newly establish brand called CHEDECH. How would the bike buyers who are interested in cycling respond to this new choice of an almost lookalike folding bike.

In marketing, what you get minus what you give up is best known as which of the following?   Question 2 options:   a)  Goods   b)  Value   c)  Price   d)  Distribution